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FAQs

Blog (7)

How to Optimize My YouTube Videos

When you initially log in to YouTube you will see a link at the top of the page right of center that says Upload. Click this link, then select the video file to upload, Then add a title, description, and tags.

Title:

This is what YouTube uses for search results so it is important that it includes some keywords without over doing it. It is also important that this reads nicely because this will be the link that people click to watch the video. Here are a couple simple examples:
For these examples I am using Broomfield Colorado as an example – you would replace this with your city and state information.

For a back pain testimonial video:

Chronic Back Finally Resolved by Broomfield CO Chiropractors

or

Broomfield CO Chiropractors Resolve 20 Years of Back Pain

The idea with the title is to use your city, state and chiropractors (or acupunturists or health care or whatever vertical is appropriate for your videos) combined with a phrase that briefly describes the video.

Next is the Description:

This gives more details about the video and should also include a call to action:

For Example if we used one of the titles above we could use the following:

  • Visit our website http://www.mychiroblog.com to find out more on how you and your family can benefit from Chiropractic. A local police officer has suffered from Chronic neck and back pain following a car accident 15 years ago. Currently, he is receiving Chiropractic care at Warhurst Family Chiropractic, today’s Broomfield Chiropractors, and he is now back to enjoying all the activities he avoided for more than a decade.

Be sure to include the http:// with your own website address so that it will create a clickable link. If you don’t add the http:// you will see the web address but it will not be clickable. With the description more tends to be better than less in regards to how much of a description you should provide. Definitely use your primary keywords in the description and your location.

Next we will add some Tags:

These are keywords that are comma separated. Don’t overkill on this. We suggest 4-6 comma separated.

Again if we were using the title and description above these would be a good example or tags for the video:

chiropractors in Broomfield CO, Broomfield CO Chiropractors, Chronic Back Pain Broomfield CO, Broomfield Back Pain, Broomfield CO Neck Pain, etc.

Select a Category:

Then select People and Blogs for the category (e.g. do not choose science and technology unless your video relates to science and technology or Google will not index it). Especially for testimonial videos the best category is People and Blogs and this category tends to index the best for search engines.

One last step very important step to optimize the video – click the Advanced Settings tab.

Here you will see a number of options about the privacy settings but more importantly you will see:

Created Date and Location:

In the right column are two items you will want to update: Created Date and Location.
Modify the date to the desired created date, which is typically when you made the video – if you are not sure just select todays date. Then copy and paste your office’s address into the area for location and click find. It will then show you a google map of your office location. Now at the bottom of the page click save changes (depending on your browsers settings you may not have to do this if it says it has already been Auto Saved the Save Changes button will be greyed out and not clickable).

You have now optimized the on-page settings for your video.

Be sure to complete all these steps at the same time that you upload the videos – don’t wait a few hours – as you will lose out on a significant amount of SEO value if these steps are not followed at the time that you upload the video.

If you have access to edit you Google Map (if you have claimed your Google Map) you can add up to 5 YouTube Videos to you Google Map. This is highly recommended as it will help to boost the SEO for your Google Map.

Adding Social Media Links to my website

Adding links to your social media profiles on your website is a breeze if you are used to editing your own website or if you have someone that edits your website for you. Doing it in a way that helps your websites SEO (search engine optimization) at the same time also makes good sense.

We use your blog for promoting your website. So, there is a simple modification to the link for your blog that we suggest called a “nofollow” which is invisible to a site visitor.

Where you place the image links on your website depends on the layout of your site. Placing them near the bottom of the homepage or near the top of a column if your page has columns is a good choice. However, this is aesthetics – so it is really up to you.

Many web-designers perfer to use .css to display the image links, which is a very clean way of adding images. However, this limits adding searchable keywords to the site. I suggest inline images with title tags and alt tags.

For layout you can use .css with div’s styles or your can use tables. For ease of layout I use tables with most of the template chiropractic websites today.

I have attached a .zip file that includes a sample code and images. If you don’t like the images I have provided you can download some for free at http://iconspedia.com.

Click here to download our .zip file.

Be sure to update the code using search and replace for the city and state abbreviation to match the city and state abbreviation of your office and of course update the relative urls for the images to reflect where you have loaded them on your server. Also update the urls to your social media profiles: blog, facebook, twitter, and YouTube.

If you would like us to make this update to your site – we do this for our SEO clients when we make the first round of on page SEO updates to your site. This is typically done near the end of the second month of our SEO service.

When will I be at the top of Google?

So you are paying for SEO – why are you not at the top of the search results for all of your favorite keywords instantly?

I will do my very best to help you understand the process of SEO or search engine optimization. I will use some very simple analogies that I think will help you to get the idea.

Think of the world wide web as a huge library with some 500,000,000 books and more new books coming in every day.

Google and the other search engines (Bing and Yahoo) think of them as the trusted librarian.

You go to the library (Google Search page) and ask the librarian for a book on “Back Pain”.

The library has some 49,100,000 books on the topic “Back Pain” – you can see how many books/websites on the google search results page just above the actual search results.

So how does the librarian (Google) decide which ones to show you first?

Before we get into that, what if you get more specific with your search and enter, “back pain Branford CT”? Well this reduces the search results to just 21,000 books (websites).

If you get even more specific and enter, “lower back pain Branford CT”, this reduces it to just 12,000 books (websites).

The problem is that when Google has so many books to look at it has to have a system by which to judge them to determine which ones come up on the first page of search results. So, it uses specific criteria to determine who is the authority for specific search keywords. This is known as the Google Search Algorithm and it is absolutely top secret. Well not so top secret because you can look at the actual results and determine how they came up with the results using a bit of  reverse engineering.

In the same way that a librarian would fully look at any new books coming in – you got it Google fully looks at every website the first time that it visits the website. It looks at every feature of the website and it grades it in comparison to other websites. Much the same as the way a librarian would judge the quality of a book and decide, which ones to put on the shelf first. Looking at the cover, the description, the table of contents, references, etc. (talking about a book here but the same principle applies to a website)

Google doesn’t just look at the content that a visitor can see and on some site (flash) it can’t look at what a visitor can see – it looks at the inner parts of the website known as metatags – it looks at every image – not the actual image but the name of the file for the image, every image tag, every link, and every link tag. Based on these criteria it give the website a value in reference to specific keywords that it feels the website is about.

Finally, it uses a democratic system of votes from other websites – if another website adds a link that points to your website this is a vote for your website. Today Google is a bit tougher on the links (votes) as they must be naturally occurring in the text of a page and the link must be a valid reference for the page that it is found on or Google throws out the vote as irrelevant.

Essentially, if a link to your website is found on a website about monster trucks and the page content is all about monster trucks – the link to your site, which is about Chiropractic would not count because your website is not a valid reference for monster trucks. However, if a link to your website is found on a Chiropractic blog in an article that is talking about people suffering with back pain then this would be a valid reference for your website and the vote would count.

All that said and done; if your website has been up and running for a while then Google has given your website a grade already and making changes to your website at this point will definitely help but the results will be slow because Google doesn’t look at your website every day especially if your website has been static (unchanged) for a long time – it revisits your site every few months to see if anything has changed and if the first page it looks at is identical to the last time it visited – then there is no reason to look any further.

What we can do and what we always start our SEO activities with is getting you votes for your website from valid sources. This will also get Google to visit your site more often and we can even influence what part of your site Google visits based on the link that we provide.

We help to manage over 500 chiropractic blogs and article directories – not like your personal blog – these blogs are used to help promote chiropractors websites and provide references to other high quality websites within the chiropractic and natural health communities. We also help to manage over 500 Chiropractic Directories. We also work in cooperation with over 1500 natural health care blogs and articles directories.

So, each week we publish articles about your office with links pointing to your site to create votes for your site. It would be great if we could just publish 1500 articles in one day for you because we have the ability to do this but it doesn’t work that way. Google watches how quickly you get votes and if you get them too quickly it thinks you are trying to influence the search results and it could in fact penalize your site. As an example, if you have had a website for 5 years and in 5 years you have had 0 votes for your site and then suddenly in one month you get 500 votes for your site wouldn’t that seem a bit strange. Well the Google police think so. However, if you got 10 votes last week and this week you get 15 and next week you get 20 well I hope you can see that this look more natural.

So, we use a progressive system of publication that gradually increases the number of articles that we publish each week so that the progression looks very natural. This method has been successful in getting websites to the top of the search results in some of the most competitive markets across the country. Including cities like St. Louis, Omaha, Albuquerque, Dallas, Portland, Atlanta, and many, many others.

Unfortunately, it is not instantaneous because Google is not instantaneous. Google does not change their opinion on where a website should rank overnight. A few years ago you could get to the top overnight – but then they realized that spammers were taking advantage of this especially in health related topics. So, they have intentionally slowed down how quickly search results for specific keywords will change and in particular they are sensitive to changes in search results for health topics because in their opinion the authority on a specific health topic should not change overnight.

We will make any require SEO updates to your website typically at the end of the second month or beginning of the third month. We will publish articles at a rate that is appropriate for your location and current level of link references. We will continue to work this plan until Google changes their opinion on where your site should rank. We always start with the basic keywords: Chiropractor in Your Town, Your Town Chiropractor. Then as you rise in the search results for these keywords we will make further updates to your site for other keywords: back pain in your town, your town back pain. Then we will change the links that we are creating to promote these new keywords and the process continues.

Typically, to see changes in your search results will take a minimum of 6 weeks but to be safe expect 3 months. Depending on how competitive your market is in regards to SEO it can take as much as 6 months just to reach the first page of search results. In less competitive markets we can get to the top of the search results in the same amount of time.

It is important to remember when you are dealing with health related keywords such as “headaches” that you are not only competing with other chiropractors – you are competing with many of the medical clinics and other health professions in your area and everyone wants to be at the top of Google.

I have yet to find a town that I could not get to the top of the search results in. The question really isn’t can I do it – the question is, “how long will it take?”

Larger cities like Seattle, Dallas, Los Angeles, New York, etc. It is very difficult to determine how long it would take to get a number one position on Google as you are competing with literally hundreds of Chiropractors that are actively pursuing SEO. This requires a very complex SEO strategy just to get a first page result. It is not impossible but the fastest I have seen to get to the first page is 12 months and I have not gotten to a number 1 position yet – I have a few that are in the number 2 and 3 positions. Please remember that it is extremely competitive in large cities.

Mid-sized Cities such as Albuquerque NM, Sioux Falls SD, and similarly sized (between 500K and 1M population) will take between 12-18 months to get to the number one position on Google today. Why because every major city has Chiropractors that are actively pursuing SEO. However, I have more than a couple dozen number 1 positions for mid-sized cities and a first page result can happen in as little as 6 months.

Small Cities between 250K and 500K will typically take 6-12 months to reach the top 3.

Google does offer an instant SEO solution called Google Ad words. This will get you to come up in the sponsored search results instantly but you will pay per click and can spend a couple hundred per month getting the keywords that you want but once you stop spending on Google Ads – they stop showing up.

Can my subscribers to my blog change their password?

Yes! Subscribers can change their password relatively easy. After logging into the site they will automatically be re-directed to the blog page so that they can see your most recent articles. A menu will display at the top of the site and in the upper right hand corner there is a menu called profile. If they click this link it will take them to their profile page where they can update as much info about themselves as they would like. Near the bottom of this page they can enter a new password. They must enter their new password twice. Then be sure to click the link for update profile at the bottom of the page.

I have attached an image so that you can see exactly what they should see.

What fonts can I use on my site?

Here are 15 of the most “Web Safe” fonts. This mean that it is extremely likely that your visitors will see your content the way that you intended it to be displayed. Why? Most versions of Windows, Mac, Linux etc, include these fonts by default so they will be viewable by more a less everyone.

Impact

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Above is an image which shows how the IMPACT font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the IMPACT font so that you can see the difference. If it looks the same as the image above then you have the IMPACT font installed on your browser.

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Palatino Linotype

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Above is an image which shows how the PALATINO LINOTYPE font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the PALATINO LINOTYPE font so that you can see the difference. If it looks the same as the image above then you have the PALATINO LINOTYPE font installed on your browser.

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Tahoma

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Above is an image which shows how the TAHOMA font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the TAHOMA font so that you can see the difference. If it looks the same as the image above then you have the TAHOMA font installed on your browser.

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Century Gothic

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Above is an image which shows how the CENTURY GOTHIC font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the CENTURY GOTHIC font so that you can see the difference. If it looks the same as the image above then you have the CENTURY GOTHIC font installed on your browser.

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Lucida Sans Unicode

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Above is an image which shows how the LUCIDA SANS UNICODE font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the LUCIDA SANS UNICODE font so that you can see the difference. If it looks the same as the image above then you have the LUCIDA SANS UNICODE font installed on your browser.

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Arial Black

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Above is an image which shows how the ARIAL BLACK font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the ARIAL BLACK font so that you can see the difference. If it looks the same as the image above then you have the ARIAL BLACK font installed on your browser.

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Times New Roman

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Above is an image which shows how the TIMES NEW ROMAN font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the TIMES NEW ROMAN font so that you can see the difference. If it looks the same as the image above then you have the TIMES NEW ROMAN font installed on your browser.

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Arial Narrow

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Above is an image which shows how the ARIAL NARROW font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the ARIAL NARROW font so that you can see the difference. If it looks the same as the image above then you have the ARIAL NARROW font installed on your browser.

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Verdana

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Above is an image which shows how the VERDANA font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the VERDANA font so that you can see the difference. If it looks the same as the image above then you have the VERDANA font installed on your browser.

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Copperplate Gothic Light

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Above is an image which shows how the COPPERPLATE GOTHIC LIGHT font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the COPPERPLATE GOTHIC LIGHT font so that you can see the difference. If it looks the same as the image above then you have the COPPERPLATE GOTHIC LIGHT font installed on your browser.

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Lucida Console

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Above is an image which shows how the LUCIDA CONSOLE font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the LUCIDA CONSOLE font so that you can see the difference. If it looks the same as the image above then you have the LUCIDA CONSOLE font installed on your browser.

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Trebuchet MS

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Above is an image which shows how the TREBUCHET MS font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the TREBUCHET MS font so that you can see the difference. If it looks the same as the image above then you have the TREBUCHET MS font installed on your browser.

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Courier New

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Above is an image which shows how the COURIER NEW font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the COURIER NEW font so that you can see the difference. If it looks the same as the image above then you have the COURIER NEW font installed on your browser.

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Arial

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Above is an image which shows how the ARIAL font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the ARIAL font so that you can see the difference. If it looks the same as the image above then you have the ARIAL font installed on your browser.

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Georgia

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Above is an image which shows how the GEORGIA font will display on your computer using a program such as Word. However, with a website the font may display differently depending on the fonts that are installed on your browser. This text is using the GEORGIA font so that you can see the difference. If it looks the same as the image above then you have the GEORGIA font installed on your browser.

How to Customize Email Posting

Here are a few things you can add to your email message to customize you email post.

  • If you put in :start – the message processing won’t start until it sees that string
    • This is helpful if you email client adds information at the top of your email.
  • If you put in :end – the message processing will stop once it sees that string
    • This is helpful if your email client automatically adds a signature line to your email.
  • Posts can be delayed by adding a line with delayXdXhXm where X is a number.
  • Delaying a post is helpful if you want to post an announcement next week – you don’t have to wait until next week to send the email.
  • The following are examples of how to delay a message from posting:
    • To delay posting your message by 1 day at the end of your message on it’s own line type: delay:1d
    • To delay posting your message by 1 hour at the end of your message on it’s own line type: delay:1h
    • To delay posting your message by 1 minute at the end of your message on it’s own line type: delay:1m
    • You can also combine the above to create a custom delay: delay:1d2h4m – delays the post by 1 day 2 hours and 4 minutes.
  • By putting comments:X in your message you can control if comments are allowed
    • comments:0 – means closed
    • comments:1 – means open
    • comments:2 – means registered only
  • Replying to an e-mail gets posted as a comment.
    • For example, you e-mailed a post with the subject line “foo”.
    • If you then send an e-mail with the subject line “Re: foo”, it will get posted as a comment to the “foo” post.
    • This works by the subject line, so if you have two posts with titles “foo”, then the comment will get placed in the more recent post.

Categories and Tags

Add your email post to a specific Category or Categories by email

  • If you put a category name in the subject line of your email separated by a colon  : it will be used as the category for the post
    • E.g. if your Subject Line reads: Health Articles: 3 Steps to Decrease Stress
    • This will give you an article titled 3 Steps to Decrease Stress added to the category Health Articles
  • If you put the first part of a category name it will be posted in the first category that the system finds that matches
    • E.g. If you have a category called Testimonials and added to your Emails Subject Line: Tes: Back Pain No More
    • The system will post that in Testimonials.
  • All of the above also applies if you put the category in brackets []
    • This allows you to add a post to multiple categories
    • E.g. Using [] your Email Subject Line is: [Te] [Di] [Health Art] I lost 100 pounds and feel Great!

On my blog it would post to Testimonials, Diet, and Health Articles all at one time.

It is important to note that the categories you want to use must exist on your blog before using this feature. If you would like to add additional categories to your blog you can create them in the backend of your blog under the menu item Post > Categories. Simply type in the title of your new category and click add. If you need help with this just let us know.

Adding Tags to your email post

You can add tags by adding a line in the body of the message like so: tags: foo, bar

    • In above example your post would have the tags foo and bar (I don’t suggest using these tags)
    • Suggested tags include your profession and town name as well as specific conditions related to this article
    • E.g. Chiropractors in Albuquerque NM, Albuquerque Chiropractors, Back Pain, Lumbago
    • We suggest using 3-6 tags per article and creating variation as each different tag helps to increase your search engine exposure.

Adding YouTube Videos to your Email Post

Our system is setup to make it extremely easy for you to add a YouTube Video to your email post. Simply add the YouTube video url to your email on it’s own line in the location you want the video to appear.

Important Note for YouTube Video URLs: Be sure to only add the video URL without any additional query strings:

For example: http://www.youtube.com/watch?v=xvtoqE33iZg is properly formatted

whereas: http://www.youtube.com/watch?v=xvtoqE33iZg&rel=0 includes an additional query string of &rel=0 which should be removed.

Including additional query strings in the YouTube vidoe URL will cause the video to be improperly formatted.

An additional warning on using this method to post YouTube videos: Although it is very convenient – the convenience comes with a cost. The cost being that you can not define the size of the video nor can you stop related videos from being displayed at the end of the video. We are working on fixing this but in the mean time it is important to note that this is the reason we suggest using the embed method via normal post creation from the backend of the blog, which allows you to define whether related videos are displayed as well as the size the video is embedded.

Adding Images to your Email Post

Our system allows you to attach images to your email and automatically post them to your blog.

You can publish images in the text of your message by using #img1# #img2# – each one will be replaced with the HTML for the image you attached.

We suggest placing the image tag on its own line. E.g.

Here is some text that will be in my post.

#img1#

Here is some additional text for my post.

#img2#

Here is the last part of my post.

Captions – you can also add a caption to an image like so:

#img1 caption=’foo’#

#img2 caption=’bar’#

Image templates

Warning this part is really for advanced geeks like me.

Our system is configured to use a default image template, but you can specify a different one if you want to via email.

You can specify all of the parameters of an image template. As an example I use the following custom template:

<div class=’imageframe alignleft’><a href='{IMAGE}’><img src=”{THUMBNAIL}” alt=”{CAPTION}” title=”{CAPTION}” class=”attachment” /></a><div class=’imagecaption’>{CAPTION}</div></div>

  • {THUMBNAIL} gets replaced with the url to the thumbnail image
  • {MEDIUM} gets replaced with the url to the medium-sized image
  • {LARGE} gets replaced with the url to the large-sized image
  • {FULL} gets replaced with the url to the full-sized image
  • {FILENAME} gets replaced with the absolute path to the full-size image
  • {RELFILENAME} gets replaced with the relative path to the full-size image
  • {CAPTION} gets replaced with the caption you specified (if any)
  • {WIDTH} gets replaced with width of the photo
  • {HEIGHT} gets replaced with the height of the photo

MyChiroBlog.com | Dr. John MyChiroBlog | FAQs | Chiropractic Sometown CA | Sometown Chiropractor | Call - 866-416-8622